As the lead designer for Rothco’s digital and print marketing, I produced tactical gear and military-apparel campaigns that reinforced the brand’s rugged heritage. From sell sheets to social ads, I built a cohesive visual story that speaks to outdoor enthusiasts, first responders, and active‑duty personnel.

I owned the full asset pipeline—curating a 10k+ SKU image library, retouching lifestyle photography, and optimizing graphics for e‑commerce, Amazon, and international distributors. My email templates and paid‑social creatives consistently delivered double‑digit click‑through rates while preserving strict brand guidelines.

By blending data-driven UX insights with bold creative, I helped Rothco dominate high‑intent keywords like “tactical backpack,” “mil‑spec gear,” and “military outdoor clothing,” boosting organic traffic and conversions across multiple channels.